Sending Traffic to the Forex Affiliate Program – Main Points
June 20, 2019
program to introduce a Forex broker needs an affiliate marketing strategy that stands out of the crowd. It is
one thing to want to introduce traders to
the broker, and an entirely different one to actually can.
this is an online business, it all relates to the traffic sent to the Forex affiliate program.
There are many ways to send traffic to such a program,
and they all have a different cost.
it happens, almost all affiliates
have at least one website they use for funneling the traffic towards the Forex broker. Funneling
is done using all the introducing
broker tools that the Forex
broker provides beforehand, for instance,
banners of all types (static, dynamic).
idea is to funnel part of the traffic coming to the affiliate website towards
the Forex broker’s
website. From there, the introducing agent can track the trader’s activity
(what kind of account opened, if funds were deposited or not, the amount, the
volume traded, and so on) and the commissions the broker needs to pay.
Apparently, not all traffic on a
website converts. To have a successful website,
it must, first of all, relate to the trading business.
such websites offer brokers’ reviews, trading educational materials, or even
signals for the currency market. The more popular they become, the bigger the
traffic attracted and the bigger the affiliate business grows.
of the Forex affiliate
marketing activity is to attract cheap, but quality traffic. After all,
anyone can open a Google AdWords account and run some campaigns to promote the
that’s an expensive affiliate
promotion. As it turns out, the competition for the relevant keywords is
quite high, resulting in elevated costs for similar keywords.
new regulation makes it quite difficult to promote the activity of a Forex broker. In some
cases, depending on the name of the website, it is strictly forbidden.
such, affiliates are always on the search for alternative ways to drive
traffic. While an affiliate promotion via paid advertising does work, it comes
at a high cost.
do exist, one being email marketing. Digital market evolved in the last years
as a stand-alone business to promote online activities, and email marketing is
a big part of it.
this has high costs too, and it requires first to have a database to send the
emails to. Typically the email marketing
providers charge for the number of emails sent or the number of subscribers in
way to build high-quality traffic is by doing proper SEO on the affiliate
website. Forex trading SEO means building
the meta-descriptions and meta-titles using Forex trading related keywords, as
well as running a blog that uses similar keywords in headings as well as in the
titles and meta-titles.
entire SEO strategy should be built in such a way to avoid plagiarism and to
promote the affiliate business. In the end, the search engines will reward hard
work and well-organized websites with high-quality traffic and, more
importantly, traffic that comes continuously.