What Should Forex Affiliates Pay Attention To When Attracting Clients
June 20, 2019
program is one that strives to provide the best leads possible. The
interest is mutual: an active trader generates commissions for the Forex broker and the
broker, on the other hand, rewards the affiliates by splitting some of the generated
introducing broker uses digital marketing to promote the brokerage house’s
services. However, the affiliate
promotion must target specific people so that the chances to have a
higher conversion rate increase.
this reason, the affiliate
marketing campaigns focus more on building the right marketing mix
surrounding the keywords necessary to attract traders. Areas like “online
trading,” “currency trading,” “trading FX,”
“Forex,” Forex trading and deviations from these topics are used by the
introducing broker to build the campaigns on.
there is more to the Forex
affiliate marketing program than meets the eye. The introducing broker must
pay attention to things that are not necessarily related to trading the
currency market, but more to how to promote an online business.
all, running a Forex
affiliate program requires, more than anything, digital marketing
first thing affiliates
need to pay attention to is the budget.
More precisely, the affiliate
promotion budget. The key is to
have a budget that doesn’t exceed the revenue stream.
it is a chicken and egg problem, in the sense that when trying to promote the
brokerage house’s services for the first time, one needs to invest.
planning the available resources makes sense and, like in any business, the
amount to be invested needs to generate some cash in a predetermined period.
After that, the promotion should use a percentage as an amount budgeted for advertising.
that the budget is set, affiliates must
decide on how to spend it. The right marketing
mix avoids putting all the eggs into one basket doesn’t help, so the idea
is to spread the budget in various
directions: SEO – Search Engine Optimization strategies (backlinks, blog posts,
keywords research and implementation), SEM (Search Engine Marketing), social
media (YouTube, Facebook, Twitter, Instagram), email marketing, landing page
building, and so on.
marketing mix like this increases the chances of attracting the right traffic
to the online page that redirects or offers direct links to the Forex broker’s page.
far we’ve listed the budget and the marketing mix as critical elements to focus on when running an affiliate business.
But that’s not enough.
attract the right kind of traffic (i.e.,
traffic that converts), affiliates must
know something about Forex
trading. The more, the better, as affiliates, as managers, must
understand the business like a regular manager.
an affiliate business is all about networking
and connections. This is the last and
perhaps the most important factor to pay attention too in such an industry.
shows help to connect with fellow
affiliates, different brokerage houses and business models, different types of
affiliate rewards, and so on. In other words, trade shows are mandatory to
remain up-to-date with the latest changes in the industry and stay in close
contact with the affiliate network.