What is SEO ? How to improve site ranking? | Apexum

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What is SEO ? How to improve site ranking?

June 8, 2016

What is SEO?

SEO is the methods used to improve your website rank when searching across a certain word or phrase via search engines such as Google, Bing or Baidu. It has become a fundamental choice in most industries to convert site visitors into customers. Moreover, SEO has no cost at all, there is no cost needed to improve your site rank in search engine organic results.

SEO basics

Links

Links are important in marketing sites via search engines. This requires spreading the site links in other highly rated sites. By making your site become a reference among these sites, its ranking improves automatically in the search engines. However, you need to stay away from the black ways of link building to avoid getting banned by Google search engines, especially after penguin update which target sites with spammy backlinks.

Content

If the links are the queen of SEO, content is the king. This is derived from Google Panda update that targets spam content, and Hummingbird update that focuses on the meaning behind words. So, in order to claim a high rank in organic results you need to improve the quality of the content, and to use original one that improves the visitor experience as well.

 

 

 

     To conclude, links and content are the most important things when it comes to improve site ranking in search engines, especially in Google. This improves accessing the site by Google users without need for any cost, especially when you take into consideration Google updates Panda, Penguin, Hummingbird, or any other updates that might occur. To achieve this, you as a marketer need to stay updated.

 

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