Partnership with a Forex Broker – Tips for Promotion
June 20, 2019
decision to associate with a Forex
broker is essential for the
wannabe introducing broker.
While the broker’s offering is important,
it is equally important to have a plan for the affiliate promotion, or how to succeed in
attracting clients for the broker.
beauty of any affiliate
marketing system is that it works in the mutual benefit of both the
brokerage house and the introducing broker. The introducing broker will get
paid for each introduced trader while the broker will make a commission from
the trader’s market activity.
How to Promote an Affiliate Program
affiliate businesses take place in the
online environment. Therefore, it is vital for the introducing broker to have a
strong online presence so to introduce as many clients as possible.
all starts with the website. It needs to have white hat ongoing SEO (Search
Engine Optimization) so that the search
engines like Google or Yahoo do not penalize the domain.
least one blog is mandatory. The blog is the window to the world and acts as a
landing page for desired keywords.
the website effectively means the
promotion of the Forex
affiliate program. A smart move is for the introducing broker to build a
keywords strategy as part of the Forex affiliate marketing strategy.
keywords should refer to the trading field, like currency trading, profit from
market moves, what is a currency pair, Forex trading, and so on. Long-tail keywords
resonate more with what the search engines are looking after, so the introducing broker should
not be afraid to use them.
a tip, look for building posts to highlight low-competition keywords, so to
avoid competing against the brokerage house itself. The Google keywords
planner, for instance, is an excellent
tool for finding such keywords.
way to promote the website, and implicitly the affiliate program, is to build
high-quality backlinks. Backlinks are
appreciated by search engines as it means the website become more and more popular.
building them is not an easy part.
However, white-hat techniques point to exchanging links with other website
owners (simply send an email inquiry and
proposal), but also building profiles on
various platforms and including the website link there.
backlink must have an anchor text. The
anchor should reflect the keywords strategy mentioned earlier, but avoid the same keywords. For example, if one of the
targeted keywords is “Forex trading”, an
appropriate anchor to point to the website might be “currency trading”.
presented here the healthiest way to build and promote the affiliate businesses
by promoting the online page. The disadvantage is that it takes a lot of time
to build organic traffic that converts,
but once there, the potential is huge.
help with the process, look to outsource much of the SEO work as there are
plenty of freelancers ready to do the work.
However, it will increase the costs, hence decrease the potential income
generated by the introducing broker’s activity.