How to Choose the Best Affiliate Promotions for Different Traffic Types
June 20, 2019
attracts people from all industries due to the tremendous increase in
popularity in recent years. One doesn’t need to be a trader to make a profit,
but only associated with the industry.
of that, promoting the services of a Forex broker is sometimes
even more lucrative than trading financial markets. The markets spend a lot of
time in consolidation and trading takes a lot of time.
rewarding, it doesn’t appeal to everyone due to the high associated risks. Some
people find it stressful, chaotic, unreliable, and subject to luck rather than
deciding that trading is not suitable for you, becoming an introducing broker is a good way to earn some extra bucks. However,
there are a couple of conditions, like having your own online business to use
for promotion or to know how to attract different traffic types.
most expensive type of traffic to funnel when running a Forex affiliate program, organic traffic
provides the best alternative for attractive new, hot, leads. By leads, affiliates refer to
people with a genuine interest in trading financial markets.
a brokerage house doesn’t offer anymore
only currency pairs, but also give access to other markets (e.g.
ETF’s, CFD’s, commodities, indices, etc.), the focus of an affiliate shifts from currency trading only, to trading in
general. After all, the principle remains the same, right? Buy cheap and sell
biggest disadvantage of organic traffic
is the relative high costs compared with
the returns. Affiliate businesses need a quick income, meaning their leads must
traffic doesn’t have this quality. While expensive, it converts slowly, and
that’s the reason why most affiliates avoid it. However, that’s a big mistake
as always a part of the affiliate
marketing budget must go to this part.
this category, we include the search
engines paid traffic. All major search engines (Google, Yahoo, Bing), have paid
a fee, anyone can promote their online business to a targeted audience. The best way to advertise is to strictly define
the person you want to reach with the advertising campaign.
this reason, setting the advertising campaign is a critical step in the success
of a paid campaign to attract traffic to an affiliate business.
to attract traffic via paid search campaigns suffers from tough competition from an unexpected source:
traffic is a major source of traffic for
most brokerage houses and for this reason the cost-per-click metric of classic
keywords that convert is quite high. Hence, the affiliates will have a hard
time competing with a much bigger business, with vast resources and dedicated
departments to run their marketing campaigns.
cheaper solution to both the previous ways of promoting the affiliate business,
social traffic doesn’t cost a time as
long as it grows organically. If in need for growing
the followers rapidly, paid solutions exist
on social media platforms too.
sum up, affiliates must balance the budget in such a way to mix the organic,
paid and social media traffic for having the biggest
impact on conversion rates.