How to Attract the Audience of Beginners on Forex
June 20, 2019
the Internet penetrates more and more our day-to-day lives, people from all
corners of the world start trading online. Because every Forex broker advertises
on pretty much all media that allows it, it is complicated
as an adult to not know what Forex
trading is and how online trading goes.
houses spotted the opportunity and invested heavily. In time, the weak ones
disappeared, as a true Forex broker spends in both attracting new customers and
retaining old ones.
Speaking about customers, or retail traders,
it is not enough to convince a trader to open an account and commit some funds.
In fact, that’s not complicated at all,
as the retail community mostly views trading
as just another way to make an extra buck.
real challenge is to find active traders,
ones that will actively generate commissions on an ongoing basis. However,
statistics tell us that the retail community has a hard time making money
trading currencies online.
In fact, only about five percent
of the retail traders manage to hold on their five deposit. Moreover, if one
looks at the disclaimer on the front page of any Forex broker, the losing percentage that belongs
to retail traders is enormous.
this reason, a big part of a brokerage house marketing budget goes into attracting
new people to the trading table. Or, beginners.
that’s the same challenge the affiliates have, so the game is on between affiliates
and Forex brokers to attract beginners to open an account and trade on the
How to Attract Beginners on Forex
an affiliate promotion
program, an introducing
broker has bigger chances to find new leads by investing in trading
education programs. Therefore, educational articles about trading the currency
market should be a constant presence on every affiliate website aiming to
introduce traders to a brokerage house.
the trend now is to build comprehensive trading academies, that present
everything on currency trading: from the basics
of technical and fundamental analysis to simple
and advanced trading strategies and concepts.
way, traders get caught in the mystery and beauty of online trading and, in
time, get involved.
To obtain the hot lead (at least the email address, if not
the first and last name too), affiliates install
plugins on their WordPress websites that allow traders to interact with other
traders via comments on articles, forums, or even interacting with moderators that work for the introducing broker.
it is a genuine interest from leads
generated this way, it is more likely for the lead
to convert by the time it reaches the Forex broker’s website.
attracts traders of all kinds. From wannabees to traders that recently failed
and want to try again, everyone finds something new and exciting to learn. The subject itself is so vast that hundreds and
hundreds of topics are typical for a
regular trading academy.
but not least, one of the newest affiliate tips is to incorporate video courses explaining how to
take a trade, what is the bid and ask price, what is a pip, but also building
the foundation for technical and fundamental analysis.
Forex affiliate marketing
program should not underestimate the constant desire of people to learn.
And that’s a great place to invest in finding beginners’ leads.