Forex Affiliate Marketing – Attracting Forex Audience with the SMM Channel
June 17, 2019
or Social Media Marketing is an essential
component of today’s marketing efforts of an affiliate business to generate
relevant, high-quality leads. Like it or not, the
social media is part of our everyday lives, and its influence is growing by the day.
last few years saw the social media companies developing advertising arms for
businesses to present their products and services to the right clients.
Platforms like Facebook, Twitter, Instagram, and so on, allow targeted
advertisement based on various criteria like:
- geographical location
- age and sex
- type of followers
other words, one can set up an affiliate marketing campaign to run commercials on an SMM channel based on
instance, an advertisement for the services of a Forex broker might target traders from a particular country, of a certain age, having
an interest in Forex
trading and following business and trading related news.
ideal affiliate promotion
campaign uses multiple SMM channels to attract clients. An introducing broker,
therefore, splits the advertising budget into the various channels it intends
use Facebook and Twitter as examples. Both offer ample advertising
possibilities, with the opportunity of targeting niche customers.
all, retail Forex
traders are a niche, and the campaigns
must be structured in such a way to attract as many of them as possible. Just
like when structuring the content of a Forex blog, the advertising campaign on
an SMM channel must
start from the keywords structure.
precisely, the interests that these people have. Examples are:
- online trading
- foreign exchange
- how to trade Forex
- learn to trade
- trading currencies
also must have a constant presence on all social media platforms popular among
retail traders. For instance, on Twitter, the FinTwitt community is extremely popular and extended, with the
audience ranging from professionals to wannabe traders and people that study
economic trends out of curiosity.
those people have a keen interest in
markets, therefore in trading. By keeping an active presence on the social media
platforms and connecting with these people, the chances increase to attract
them to the landing page/website where to convert them in affiliate traffic.
The beauty of social media is that it
allows scheduled posting. In other words, an introducing broker doesn’t have to sit in front of
the computer for the entire day and post on the SMM channels.
the posting can be scheduled and automatically posted on the timeline at the
proper time, to make the most significant
play a crucial role in attracting natural views/traffic to a social media
platform. Thus, affiliates
must pay particular attention to trending
topics as well as getting familiar with the latest trending hashtags.
social media presence is a must. The more the Forex affiliate program insists on it, the better,
as the SMM channels have a substantial
impact on any online business in generating the right amount of traffic.