Forex Affiliate Marketing - Attracting Forex Audience with the Personal Forex Blog | Apexum


Forex Affiliate Marketing – Attracting Forex Audience with the Personal Forex Blog

June 17, 2019

The success of an affiliate program depends a lot on the quality of the leads generated. A lead is not only the contact data of a potential trader (email, phone number, ideally the address too) but also the experience of that trader.

Forex retail trading offers some terrible statistics, telling us that most of the retail trader fail. Even Forex brokers try to find out as much as possible about their traders before opening a trader account.

The reason for that is that depending on the experience; a Forex broker may decide to place the trader in a category. The same is valid for leads generated by affiliates.

All affiliates run an online business able to generate leads. Otherwise, the Forex brokers won’t trust them with the introducing broker’s business.

Therefore, having a website or a landing page is one of the main ways to generate affiliate traffic. The quality of this traffic is the one that makes the difference between a successful Forex affiliate program and one that still struggles.

Running a Forex blog is one of the ways to generate quality traffic for the affiliate business. This affiliate channel is responsible for most of the growth of the business, but it has one significant disadvantage: it takes time and a lot of patience to build a high-quality Forex blog.

Here are some tips and tricks to consider when building a Forex blog with the intention of attracting potential leads for the Forex trading industry:

  • Post regularly
    • It is not mandatory to post every day, but make sure you have some new content every week, ideally twice a week or so
  • No plagiarism
    • Search engines hate to see plagiarism at any level, so make sure the content is original
  • Build the blog using a keywords structure
    • A high-quality Forex blog needs a keywords strategy that highlights the content. The keywords must be a mix between short-tail and long-tail keywords, as well as keywords with huge potential traffic and ones that aren’t so popular
  • Keywords integration
    • Make sure you integrate the keywords into the text’s structure in such a way to highlight their importance but don’t overdo it
    • Keep the text as natural as possible
    • Use the keyword/keywords in the title, as well as in headings of various sizes
  • Size does matter
    • Nowadays the search engines emphasize the size of content, so look at providing articles with over 2k words, or if less, make sure all the potential topics are covered
  • Focus on education
    • Search engines love educational content, so the ideal Forex blog contains plenty of educational material
  • Address all levels
    • Build the content’s structure in such a way to address all traders’ categories
      • Beginners
      • Intermediate
      • Rookie
      • Algorithmic traders
      • Scalpers
      • Swing traders
      • Investors
      • Fundamental traders
      • Technical traders

To sum up, these are just some generalities on how to build a excellent Forex blog to generate high-quality traffic. Once traffic starts growing, the successful affiliate marketing program collects the leads via various forms integrated (embed) on the website.

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