Different Types of Promotions for Affiliates
June 20, 2019
an affiliate business requires a lot of attention to details. While it does
seem like less work and a lot of revenue,
in reality, it is a tough business with
plenty of competition around.
wants to make money online, and a simple
Internet search will tell you that affiliates do achieve that. An affiliate program, though, has
many particularities that require strategic marketing for the Forex market.
like Forex trading
is so competitive, so does the promotion of
it. For this reason, affiliate
marketing is a stand-alone business meant to help brokers reaching more
and more traders.
are many ways through which affiliates
can promote their business as an introducing broker, and it all depend on the strategy to attract
people through the affiliate
program. Here are a few ways to do that:
a landing page
- Landing pages are a great way to attract
leads, hot and cold ones. The best way to go is to promote the landing page
based on predetermined keywords (keywords searching using Google’s Keyword
Planner). Using the affiliate link provided by the Forex broker, affiliates can track the introduced traders, what
they did, when and if they funded a live account,
if they opened a demo account, and so on.
- Writing articles about the broker’s
offering, highlighting the advantages of Forex trading is a great way to
attract traffic through the search engines and to build the Forex affiliate program.
Moreover, blogging improves the SEO (Search Engine Optimization) performance of
the website, attracting even more visitors in the future
- Building an email list is one way to keep
in contact with traders. Sending emails nowadays is a strategy in itself, with
plenty of customization possible. The sender now has the tools to see who opens
the emails, at what time, at what region in the world, and can target the next
email with an offer of a broker that suits best the trader.
reviews of various brokers to introduce
- Before opening a trading account, people
would like to be informed about the offering, conditions, spreads, trading
account types, the technology used,
regulation, and all kind of things. Reviews are useful because it is easier for
the affiliates to
include the links to track then the potential traders.
- Social media is part of our day-to-day
life and a great channel to spread the word about a broker’s offer. Twitter or
Facebook are great examples of social media channels with great reach. Either
through constant posting (posts can be scheduled,
so there’s no need to spend all day in front of the computer) or simply promoting the content, affiliates can
attract a lot of interest from social media users.
are just a few ways that should be part of any
Forex affiliate marketing program. In the 21st century, with the
online trading industry growing bigger and bigger, growing an affiliate
business is both challenging and rewarding. Finding the right way to promote
the business is key to future success.