Advantages of the Remarketing for Attracting Forex Affiliates
June 20, 2019
refers to the marketing activity that addresses old leads, or former customers the affiliates want to “revive.” Therefore, remarketing for affiliates refers to the marketing
strategy/strategies destined to stimulate clients that didn’t respond to old
best way to illustrate how remarketing works is to use the email marketing
example. During email marketing, the affiliates receive a report for each campaign sent.
report covers various aspects like the number of emails sent, the number of
emails opened, how many receivers clicked on links inside the email, on what
links, and so on. Also, it shows if a potential lead chose to unsubscribe and
general information about the activity.
after some time passes, the introducing
broker may decide to address the same email list again. Several options
- Email the entire list again and compare the outcome with the previous email campaign
- Send the campaign only to the respondents
that opened the last email
- Send it to the ones that didn’t open the first email campaign
- Only target the ones that clicked (i.e., the ones that showed an interest, but the
activity didn’t convert into a sale).
campaign that uses email marketing as the base for its digital marketing
efforts automatically uses remarketing. By targeting and retargeting the same
or old leads, it reminds people that the offer is still available, it stimulates
the visiting of the broker’s website or highlights a new, more promising and exciting campaign.
mass email example used so far is only meant to show the advantages of
remarketing and how it functions. However, remarketing doesn’t refer only to
mass email, but to the entire affiliate promotion campaign.
To build a strong affiliate business that generates revenues
continually, diversification is key. Diversification refers to both the way to
attract the potential leads (i.e., how to
spend the budget between various channels) and the payout type agreed with the
Speaking of the payout type,
there’s not mandatory to be only one, as there’s not compulsory for an affiliate to work with only one broker. In fact, many affiliate websites introduce much
more than one broker, in some cases over ten brokers or more.
Remarketing for affiliates,
therefore, is a complex activity that considers all the variables of an affiliate business. Among the advantages of
a Forex affiliate marketing
strategy we can count the following:
- Raising brand awareness
- As the potential clients/traders keep
being contacted and do not unsubscribe from the medium, it means an interest
still exists, and chances are in the end
they’ll find something attractive for them to sign up
- Increases the potential of the Forex affiliate program
to attract more clients/traders
- Keeps promoting the Forex broker’s services
sum up, remarketing is mandatory when building a Forex affiliate business. In fact, it is a constant part of the marketing activity, and it works best when both the affiliate and
the brokerage house work together. For
instance, the broker may notify the affiliate
that the client stopped trading, or he/she lost the account, and a proper remarketing campaign may contain a
stimulus to revive trading.