State
Process
Description
Arizona
Approved, awaiting further action by regulators
Sports betting regulations require all affiliates to apply for licenses to promote online sportsbooks. The Arizona Department of Gaming requires applicants to start the licensing process by completing an inquiry form for all levels of event wagering licenses. After the Department receives the inquiry form it will send the 'ancillary suppliers' licensing form to the prospective affiliate. The Department of Gaming charges a $1500 initial licensing fee and $500 renewal fee for affiliates.
Arkansas
Only physical sportsbooks permitted
There is no online wagering in the state.
Colorado
Full mobile betting with multiple options
Sports betting affiliates are required to apply for one of two types of licenses from the Limited Gaming Control Commission. Affiliates who provide marketing services for operators on a CPA basis must acquire a vendor minor license which involves filling out a relatively simple form and paying a $350 registration fee. Affiliates who wish to provide marketing services on a revenue share basis must acquire a vendor major license. The vendor major license costs $1200 licensing fee plus a $10000 background check deposit. The Division of Gaming bills applicants $77 per hour spent by investigators for conducting background checks along with all expenses incurred by investigators during the investigation.
Delaware
Only physical sportsbooks permitted
Delaware’s lottery-run sports betting market still prohibits online betting
Illinois
Full mobile betting with multiple options (in-person sign up required)
Illinois will require sports betting affiliates to acquire licenses. State law does not specifically state that affiliates need to be licensed but regulations outline five different types of licenses needed for operators, suppliers and other key employees. Among those five types is a Supplier License which can be applied to any other purveyor of goods data or services to a master sports wagering licensee. No licensee may enter into an agreement with a third party to conduct advertising or marketing on behalf of or to the benefit of the licensee when compensation is dependent on or related to the volume or outcome of wagers
Indiana
Full mobile betting with multiple options
Indiana licenses sports betting affiliates for CPAs through a simple application criminal background check and a $500 application fee. Indiana may introduce a second licensing tier for affiliates who wish to promote betting sites on a rev share basis.
Iowa
Full mobile betting with multiple options
Iowa legalized retail sportsbooks and mobile betting in 2019. State law does not address marketing affiliates. In response to an inquiry the Iowa Racing and Gaming Commission said this: Currently the Iowa Racing and Gaming Commission (IRGC) is not licensing marketing affiliates or payment processors. However licensed operators need to provide a list of companies they are partnering with to IRGC and the licensed operator may be required to submit qualifying contracts to IRGC for approval. Certain services on the platform may also require lab certification. Iowa has some of the cheapest licensing fees in the land - $45,000 for the first year to get an initial license and a renewal fee of $10,000 annually
Michigan
Full mobile betting with multiple options
Law establishes two licensing classes for affiliates. Affiliates who receive compensation on a flat fee basis must register with the state as vendors. Vendor registration includes filling out an application and submitting a nonrefundable $200 application fee. Registrants must also certify that they do not promote or market illegal online sportsbooks to Michigan residents. Affiliates who operate on a revenue share basis must hold sports betting supplier licenses. Supplier licenses include a $2500 nonrefundable application fee background check, $5000 licensing fee and $2500 annual fee.
Mississippi
Restricted to “In-person online” betting.
The state technically has mobile wagering, but you can only place bets while inside a casino. The initial retail sports betting legislation was passed as a corollary to a fantasy sports bill at a time when the federal ban appeared unlikely to be lifted.
Montana
Restricted to “In-person online” betting.
Montana officially started taking bets in March 2020 with a sports betting app run by the company that runs the state lottery. This government-run monopoly keeps out other top sportsbooks and can jeopardize competitive prices. It also only works in licensed gaming properties.
Nevada
Full mobile betting with multiple options (in-person sign up required)
Mobile sports betting is limited by in-person registration which hampers the effectiveness of online marketing. Meanwhile the online poker market is limited to a single operator WSOP.com. The Nevada Gaming Control Board (NGCB) at one point stated it would require online poker affiliates to apply for licenses. Caesars Affiliates allows affiliates to promote WSOP Nevada on a CPA basis after filling out a simple online application.
New Hampshire
Restricted to one mobile betting option
DraftKings is the sole mobile operator in the state
New Jersey
Full mobile betting with multiple options
New Jersey prospective affiliates must acquire a vendor registration number in order to promote legal gambling or sports betting sites on a flat advertising or CPA basis. Acquiring a vendor registration number incurs no cost to the affiliate but a licensed gaming operator must submit an application on behalf of the affiliate. For example an affiliate could approach the Caesars Casino affiliate program and request to join. If accepted Caesars would apply for a vendor’s license on behalf of the affiliate. The affiliate would then be given a Vendor Registration Supplemental Disclosure Form to complete and submit to the NJDGE directly. This only needs to be done once. After approval the affiliate would be added to the Active Vendors List and may work with other operators without re-filing. If you’re wanting a revenue share you need to get an Ancillary CSIE license which requires significantly more information about the affiliate and incurs a non-refundable $2000 fee.
New Mexico
Only physical sportsbooks
No bills have been passed, but Native American tribes have interpreted that sportsbooks are legal at tribal casinos under existing state-tribal gaming compacts.
New York
Only physical sportsbooks; online launch pending in 2022
New York has retail sports betting at a handful of upstate commercial and tribal casinos
North Carolina
Only physical sportsbooks
The state is expected to consider statewide mobile wagering in 2021
Oregon
One mobile betting option
The state lottery could begin taking bets without a separate act of the legislature. The state lottery app took its first bet in 2019, but with only one legal mobile wagering option
Pennsylvania
Full mobile betting with multiple options
Similar to NJ there are two licensing models in Pennsylvania - one for CPA and one for revenue share agreements. In both cases affiliates are required to get fingerprinted and go through an extensive background check. Affiliates who wish to promote PA sports betting and gambling sites must apply to become a registered gaming services provider. This comes with a $500 application fee, an additional fee of $60 for each direct and indirect owner of 10% or more and a $2500 registration fee (renewable every 5 years). Registering to become an approved CPA affiliate in Pennsylvania is a much more in-depth process than doing so in New Jersey and more expensive. Affiliates who wish to apply for licenses to promote PA gambling sites on a rev share basis must become a certified gaming services provider. This involves a more in-depth and expensive background investigation than what is required to promote on a CPA basis. Becoming a certified gaming services provider involves larger fees: $2500 application fee, $500 for each of the applicant’s holding companies, $1000 for each key employee or principal, $5000 initial licensing fee
Rhode Island
One mobile betting option
Has legal sports betting since 2018 when retail sportsbooks opened at its two commercial casinos. William Hill (now owned by Caesars) is the only legal retail and online sportsbook in the state.
Tennessee
Full mobile betting with multiple options
Since it has no casinos, Tennessee is the only state that has online-only sports betting. Tennessee requires affiliates to fill out a Vendor Registration Form and pay a $500 fee to cover the cost of the investigation. The Vendor Registration Form asks applicants for basic information such as name and address, business name, summary of intended services to be supplied to operators, information on any other gaming permits held by the applicant, criminal history, bankruptcy or insolvency history, ongoing litigation and copies of the businesses articles of incorporation or other legal documents related to the formation of the business.
West Virginia
Full mobile betting with multiple options
Sports betting affiliates must apply for a supplier license and pay a $1000 registration fee payable to the West Virginia Lottery. Applicants must also acquire a WV State Tax Department Business Registration Number and a WV Secretary of State Certificate of Authorization both of which can be applied for online.