Grand Total
$1,849,341.0 (0.00%)

1. Revenues

1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 Average 7/1/2014 8/1/2014 9/1/2014 10/1/2014 11/1/2014 12/1/2014 Average Average
Accumulated Users Value $45,000.0 $132,500.0 $272,500.0 $475,000.0 $775,000.0 $1,150,000.0 $1,600,000.0 $2,125,000.0 $2,750,000.0 $3,500,000.0 $4,250,000.0 $5,000,000.0
Active Users (Target) 85.0 256.7 170.8
Leads 2,456.2 4,785.0 3,620.6
CPL $ 50.0 50.0 50.0
CPA $ 1,659.4 941.9 1,300.7
Conversion Rate % 3.3 5.3 4.3
User Value $ 2,083.3 2,500.0 2,291.7
First Deposit $ 47,916.7 160,416.7 104,166.7
Total Users Value $ 45,000.0 87,500.0 140,000.0 202,500.0 300,000.0 375,000.0 191,666.7 450,000.0 525,000.0 625,000.0 750,000.0 750,000.0 750,000.0 641,666.7 416,666.7

2. Expenses

a. Marketing

1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 Average 7/1/2014 8/1/2014 9/1/2014 10/1/2014 11/1/2014 12/1/2014 Average Average
Total Marketing Cost $ $125,000.0 $150,500.0 $166,667.0 $178,571.0 $200,000.0 $216,667.0 $172,900.8 $230,000.0 $260,000.0 $300,000.0 $322,727.0 $322,727.0 $300,000.0 $289,242.3 $231,071.6
Leads Marketing Cost $ 122,817.5 239,242.3 181,029.9
Media Marketing - Brand $ 25,000.0 25,000.0 25,000.0
Marketing cost Seminars / Expos $ 15,000.0 15,000.0 15,000.0
Marketing Manager Salary $ 4,000.0 4,000.0 4,000.0
Marketing Manager Bonus $ 2,000.0 2,000.0 2,000.0
Total Marketing Salary $ 4,000.0 4,000.0 4,000.0
Marketing Stuff 2.0 2.0 2.0
Marketing Person Salary $ 2,000.0 2,000.0 2,000.0

b. Sales

1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 Average 7/1/2014 8/1/2014 9/1/2014 10/1/2014 11/1/2014 12/1/2014 Average Average
Total Sales Cost $ $11,050.0 $17,750.0 $17,250.0 $18,750.0 $22,200.0 $25,650.0 $18,775.0 $29,100.0 $32,550.0 $36,750.0 $41,700.0 $42,900.0 $42,900.0 $37,650.0 $28,212.5
Sales Manager Sallary $ 4,000.0 4,000.0 4,000.0
Sales Manager Bonus $ 2,000.0 2,000.0 2,000.0
Sales Person Sallary $ 1,200.0 1,200.0 1,200.0
Sales Person Bonus $ 6,375.0 19,250.0 12,812.5
Sales Stuff 5.3 10.3 7.8
Sales Sallaries $ 6,400.0 12,400.0 9,400.0

c. Tools

1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 Average 7/1/2014 8/1/2014 9/1/2014 10/1/2014 11/1/2014 12/1/2014 Average Average
Total Tools Cost $ $20,000.0 $1,750.0 $1,750.0 $1,750.0 $1,750.0 $1,750.0 $4,791.7 $1,750.0 $1,750.0 $1,750.0 $1,750.0 $1,750.0 $1,750.0 $1,750.0 $3,270.8
Platform - MT4 Terminal $ 1,458.3 750.0 1,104.2
Complete Forex Broker Solution $ 2,500.0 1,000.0 1,750.0
Company Incorporation $ 833.3 0.0 416.7
Other $ 0.0 0.0 0.0

3. Summary

1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 Average 7/1/2014 8/1/2014 9/1/2014 10/1/2014 11/1/2014 12/1/2014 Average Average
Total $-111,050.0 $-82,500.0 $-45,667.0 $3,429.0 $76,050.0 $130,933.0 $-4,800.8 $189,150.0 $230,700.0 $286,500.0 $383,823.0 $382,623.0 $405,350.0 $313,024.3 $154,111.8
Total Total Grand Total
$-28,805.0 $1,878,146.0 $1,849,341.0
Total Users Value $ $45,000.0 $87,500.0 $140,000.0 $202,500.0 $300,000.0 $375,000.0 $191,666.7 $450,000.0 $525,000.0 $625,000.0 $750,000.0 $750,000.0 $750,000.0 $641,666.7 $416,666.7
Total Marketing Cost $ $125,000.0 $150,500.0 $166,667.0 $178,571.0 $200,000.0 $216,667.0 $172,900.8 $230,000.0 $260,000.0 $300,000.0 $322,727.0 $322,727.0 $300,000.0 $289,242.3 $231,071.6
Total Sales Cost $ $11,050.0 $17,750.0 $17,250.0 $18,750.0 $22,200.0 $25,650.0 $18,775.0 $29,100.0 $32,550.0 $36,750.0 $41,700.0 $42,900.0 $42,900.0 $37,650.0 $28,212.5
Total Tools Cost $ $20,000.0 $1,750.0 $1,750.0 $1,750.0 $1,750.0 $1,750.0 $4,791.7 $1,750.0 $1,750.0 $1,750.0 $1,750.0 $1,750.0 $1,750.0 $1,750.0 $3,270.8